World Breastfeeding Week (1 - 7 August 2010)

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From sources
Bellevision Media Network

The World, 03 August 2010: World Breastfeeding Week is celebrated every year from 1 to 7 August in more than 120 countries to encourage breastfeeding and improve the health of babies around the world. It commemorates the Innocent Declaration made by WHO and UNICEF policy-makers in August 1990 to protect, promote and support breastfeeding.



The World Alliance for Breastfeeding Action (WABA) announced its theme for World Breastfeeding Week 2010, scheduled to take place August 1-7, 2010: "Just 10 Steps! Breastfeeding the Baby-Friendly Way."


Hospitals to have a written breastfeeding policy that is routinely communicated to all healthcare staff.

Train all healthcare staff in the skills necessary to implement the breastfeeding policy.

Inform all pregnant women about the benefits and management of breastfeeding.

Help mothers initiate breastfeeding soon after birth.

Show mothers how to breastfeed and how to maintain lactation even if they are separated from their babies.

Give newborn infants no food or drink other than breast milk, unless medically indicated.

Practice rooming-in, allowing mothers and infants to remain together 24 hours a day.

Encourage breastfeeding on demand.

Give no artificial teats or dummies to breastfeeding infants.

Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.



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Comments on this Article
John Alva, Udupi Tue, August-3-2010, 7:47
The initiative by WABA in announcing its theme should be appreciated. The innocent babies should never be deprived unknowingly. In older days there were elders to guide and advise, but today young generation move out and away for the sake of career, which sometimes leads to improper care of child due to lack of knowledge and experience.
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