BIAL, ITC, Big FM urge Bangloreans to join #PlasticBeku Movement to Create #ABetterWorld

Bellevision Media Network

• To combat the plastic menace, in its first step, BIAL, ITC and Big FM will join forces to construct a 50 km road with recycled plastic

Bengaluru, 27 Sep: In a major initiative called #PlasticBeku, Bangalore International Airport Limited (BIAL) – operators of the Kempegowda International Airport, Bengaluru (BLR Airport) – in partnership with FMCG major ITC’s Foods Division and popular national radio channel Big FM, are encouraging the citizens of Bengaluru to give their plastic waste to build roads within the BLR Airport campus. This unique campaign also looks to raise awareness about waste segregation at source to create a cleaner, greener and more sustainable environment.

 

The #PlasticBeku collection programme will be undertaken at three BIAL-adopted schools – Bettakote Govt Lower Primary School, Vijayapura Government Higher Primary Girls’ Model School and Ardeshanahalli Government Lower Primary School – and five panchayats of Devanahalli Taluk as well as in private schools and Resident Welfare Associations in North Bengaluru. Students and teachers, who can make a meaningful contribution to reducing plastic waste, will be encouraged to give their household waste plastic to BLR Airport.

 

BIAL will continue the partnership with ITC Ltd to extend the collection drive to 20 more schools across Bengaluru, and receive plastic from their Better World programme. With every Indian pledging for a ‘Better World’ Sunfeast Yippee! will contribute 1 Kg of plastic towards road construction at BIAL. KK Plastic Waste Management, the agency that has the technology to mix waste plastic with bitumen, will carry out collection on an ongoing basis.

 

 

BIAL will use the plastic waste collected through this drive to pave its internal roads. After a successful road trial using a mix of plastic and bitumen, BIAL has decided to go ahead with building polymerized roads that have a strong binding ability and are able to withstand extreme weather conditions. Based on scientific research, it has been found that these roads are expected to last longer than asphalt roads. With a vast network of roads within the campus, BIAL, over a period of time, would need many tonnes of waste plastic   to meet its requirement.

 

Commenting on the initiative, Tom Shimmin, Chief Project Officer, BIAL, said, ‘As an Airport, we generate a large quantum of waste each day. BIAL has, however, have been ahead of the curve in managing our waste – including plastic – in a very responsible manner. Eliminating irresponsible use of plastic is just one among BIAL’s many sustainable initiatives. Building strong and durable roads with waste plastic is an easier and more ecologically efficient way to dispose plastic waste that is otherwise scattered all over. We have always believed that BIAL must lead the way and be a role model for sustainable development. The #PlasticBeku campaign is one initiative that we believe can change the world.’

 

Commenting on this endeavour, Kavita Chaturvedi, chief operating officer, Snacks Business at ITC Ltd, shared Sunfeast YiPPee! is committed to creating a clean and green environment by spreading awareness about source segregation and recycling of dry waste. In alignment with our brand ethos of ‘A Better World’, Sunfeast Yippee! is delighted to partner with Bangalore International Airport Limited (BIAL) and contribute to the development of a road using recycled plastic. They urge the citizens of Bengaluru to come forward and support this cause to create a better and secure future.

 

Sunil Kumaran, country head - product, marketing and THWINK BIG, BIG FM, said: ‘As a brand with a philosophy of ‘Dhun Badal Ke Toh Dekho’, BIG FM aims to provide entertainment with a purpose. As a brand, we are converting waste plastic into useful roads instead of banning plastic usage, this synchronizes beautifully with our philosophy. This will help in bringing about a positive change in the society. We are excited to be working together with BIAL and ITC in this initiative.’

 

The process

The process of paving roads using waste plastic is in accordance with the guidelines laid out by the Indian Road Congress. The aggregate and the bitumen will be heated parallelly at 1500 C and transferred to the mixing chamber. Thereafter 6 to 8 percent of the shredded plastic will be blended with the heated mix before spreading it on the road.

 

About ITC’s Well-Being Out of Waste

As a part of ITC’s initiatives to support the Hon’ble Prime Minister’s call for Swachhata Hi Seva, Sunfeast YiPPee! through its ‘Better World’ initiative in collaboration with ITC’s flagship waste management programme WOW (Well-Being Out of Waste) is reaching out to the citizens of Bengaluru to create awareness on the importance of source segregation. As a part of this endeavour, Sunfeast YiPPee! is urging people to pledge their support towards segregating plastic waste. For every pledge received, 1 kg of plastic waste will be contributed towards the road construction at BIAL and for creating dustbins. ITC has implemented a large-scale ‘Wellbeing Out of Waste’ (WOW) initiative, which focuses on providing an end-to-end sustainable and scalable solution for solid waste with a special emphasis on plastic waste. The programme spans the entire value chain, right from awareness, segregation, collection to promotion, reuse and / or recycling of waste. This programme today covers over 89 lac citizens across the country. ITC is the only enterprise in the world of comparable dimensions to have achieved and sustained the status of being ‘solid waste recycling positive’ for 12 consecutive years. In 2018-19, ITC collected around 16,000 tons of post-consumer plastic waste including around 7400 tons of Low Value Plastics (LVP) comprising of Multi-Layered Plastics (MLP) and thin films. ITC WOW and Sunfeast YiPPee! is also organizing plogathons for people to rally and clean the city by collecting low value plastic items that are littered in their surroundings.