Dubai: UAE Exchange voted as ’Superbrand’ in UAE for 7th consecutive year

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Media Release


  • UAE Exchange awarded Superbrands 2015 for Excellence in Branding


Dubai, 23 Jun 2015: UAE Exchange, the leading global remittance, foreign exchange and payment solutions brand, has been voted as ‘Superbrand’ in UAE for the seventh consecutive year. The international brand was recognized among 1500 leading brands from UAE. The felicitation ceremony of 11th edition of annual Superbrands was held at Intercontinental Hotel, Festival City, Dubai.


UAE Exchange has been chosen as the Superbrands 2015 in the country based on a meticulous selection criterion set by the Superbrands Council, owing to its supremacy in the market, longevity and customer loyalty. The process implicates professionals from various sectors of home-grown as well as international brands, to select the winners through a voting mechanism. The remittance major has bagged the Superbrand title consecutively six times earlier, which is a remarkable accomplishment in itself.



Speaking on the occasion, Varghese Mathew, Country Head, UAE Exchange-UAE said: ‘Over three decades, UAE Exchange has been at the forefront in providing quality service and innovative products. This title is a recognition of the brand’s efforts which has been accomplished with sheer hard work along with the trust and support of our loyal customers and staff. This award is an encouragement for us to work better and prepare us to match up to our customer’s expectations along with that of our partners and regulators.’


The Superbrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. Over 2,500 senior managers and marketing professionals were invited to vote for candidate brands. More than 1500 leading brands in the UAE were scored by the Superbrands Council members and through an online poll. The highest scoring brands have been chosen as Superbrands and only the brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands.


The quest to achieve the best has always been a UAE Exchange trait, be it in offering innovative services, adopting latest technology or making itself more accessible to its customers. It is this essence which has brought the organization many awards and recognitions including the  Dubai Quality Award, Asia’s Most Promising Brand Award, Dubai Human Development Award, Dubai Service Excellence Scheme Award, Sheikh Mohammed bin Rashid Al Maktoum Business Award TISSE Certification from TICSI, UK, Banker Middle East Product Award, Sheikh Khalifa Excellence Award, Best Partner by Emirates National Development Programme, UAE Emiratization Award, CSR label, Deutsche Bank STP Excellence Award, Customer Service Week Star Award, Positive Business Award, Global HR Excellence Award & Best Employer Award, ISO 9001 27000and 14001 certification and Bizz Award for being the most inspirational organization.


Known for its excellent customer service and widest network among remittance brands, UAE Exchange has over 750 branches in over 32 countries across 5 continents serving over 7.9 million customers. Strong correspondent relationship with close to 150 global banks further adds to the might. With close to 140 branches in the UAE, customers can walk in to the nearest one to address their multiple financial requirements viz. money transfers, currency exchange, bill payments, salary collection and more, under one roof. Its penchant for quality has won UAE Exchange many awards and earned the trust of customers, partners and regulators alike. At UAE Exchange, more than 9,000 professionals representing over 40 nationalities, strive to achieve excellence and bring delight to customers, worldwide. These penchants for quality has enabled the remittance major attain the trust of customers, partners and regulators alike, thus earning the acclaim ‘World’s Trusted Money Transferrer’.



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