Chennai: US Polo Association hosts Junior’s Fashion Week at The Westin
Bellevision Media Network
• About 120 Juniors Walked The Ramp Showcasing The Best Of Children Wear In India
Chennai, 16 Jul 2017: US Polo Association hosted Junior’s Fashion Week (JFW), making its debutante journey in Chennai. Focused on bringing an edutainment platform for children aged 4 years to fourteen years, JFW hosted a fashion show at The Westin, Velachery, here, from July 8 to July 9. Absolutely confident and super enthusiastic juniors showed up in great numbers to walk the ramp showcasing the best of their talent and kids wear in India.
‘Our partnership with the Juniors Fashion Week in India has been very encouraging and the creative and youthful nature of this show is a good platform to showcase kids collection. We showcased our collection that stays true to classic American styling with a vibrant play with reds, blues and whites highlighted with stars, stripes and dot prints. It’s always a pleasure to see kids wearing our classic and preppy collection. It’s overwhelming to see such enthusiastic parents and even more confident juniors to take main stage,’ commented Alok Dubey, CEO Lifestyle Brands at Arvind Lifestyle Brands Ltd.
US Polo Association has a licensing relationship with Arvind Lifestyle Brands Ltd and all the India retail operations of US Polo Association are taken care by Arvind Brands.
Junior’s Fashion Week and US Polo Association is a consonance of creativity and workmanship. Such concerted alliances are meant to increase brand awareness and open doors to new audience. The children fashion and lifestyle fraternity stands to gain a pristine platform through Junior’s Fashion Week which is resonant with the emerging trends of the industry.