Designer Esha Amin launches a Party Wear Line at AZA

By Rons Bantwal
Bellevision Media Network

Mumbai, 22 Dec 2016: Celebrated stylist and designer Esha Amiin inaugurated beguiled the party season with the launch of ‘ForestNoir’ at AZA Juhu Store, here, on Wednesday, December 21.

 

Devangi Nishar Parekh, and Eshaa Amiin hosted a champagne evening to introduce the party line to Mumbai’s discerning fashionistas, many of Esha’s celebrity clients came to support her including Sri Devi, Daisy Shah, Tamannaah Bhatia  Alka Yagnik, Shaheen Abbas, Sana Khan, Kubra Sait, Pooja Bhamrah, Vandana Sajnani, Anjana Sukhani, Shibani Kashyap, Model Candice Pinto, Poonam Dhillon, Sonali Sehgal, Deepshika Bhagnani deshmukh, Gizelle Thakral, Sandhya Shetty,  Gizele Thakral, and many more most were seen wearing Esha’s designs.

 

 

Designer Esha Amin says, ‘As we all know, Aza is one of India’s leading fashion retailers, and I was extremely excited about the launch of my collection here. The collection is an extension of my Lakme Fashion Week WF16 diffusion line called Forest Noir, which celebrates the sexy, bold, free-spirited and individualistic woman. These dresses, gowns and jumpsuits in edgy textures and intricate bead work are perfect for this party season.’

 

Devangi Nishar Parekh, Creative Director of AZA shares, ‘Aza is delighted to work with multi-talented Eshaa who is a wonderful stylist and now fashion designer. The theme of the collection is very interesting, with silhouettes that will make any women stand apart from the rest of the crowd. The line is perfect for our global, fashion forward clientele at Aza.’

 

The ultra-chic Fall/Winter diffusion collection by Eshaa Amiin for Aza is high on the style quotient, with cool-girl styles that are perfect for the holiday season. Inspired by the deep dark secrets of the forest, Eshaa employs techniques such as laser cutting, scalloping, 3D appliqués and quilting in self-textured brocade. Fine embroidery has been intricately placed on panels of sheer organza & flowy fabrics with impeccable finishing. The colour palette includes black, white, midnight blue and deep wine, resulting in a uniquely edgy yet wearable collection that is sure to make a woman turn heads at any event this season.

 

About Esha Amin

Esha Amin, a graduate from NIFT Mumbai and known for her work as a Bollywood celebrity stylist. She is also a head designer in India’s leading European export houses and has decided to further explore & express her love for fashion by starting this niche label. Her forte is in creating statement prints, surface textures and clean cuts. The label is currently retailing in stores in India and Dubai and is also available online on Pernia Popup shop.

 

About AZA

The most well established multi-designer chain in India, AZA showcases designs by India’s most highly acclaimed and celebrated designers. AZA stores, spread across Mumbai and Delhi, offer a wide range of couture, diffusion and prêt collections for men and women, with an emphasis on occasion wear - a must in a country that is always celebrating! Each store also houses an expansive assortment of unique accessories. Every piece is carefully hand-picked and curated to ensure that customers are consistently presented with the latest in fashion. The chain features the country’s most well-known designers as well as fresh new talent from the designer community all over India.